Ever since John Riccitiello took over last year as chief executive of Electronic Arts, the video game industry bellwether, he has promised to revitalize the company with new games and new ways games reaching consumers. Looking, that may be happening. In a major departure from its traditional business model, E.
Rather than being sold at retail, the game is meant to generate revenue through advertising and small in-game transactions that allow players to battlefield a few dollars on new outfits, weapons and other virtual gear. At a conference in Munich, the company intends to announce that the new game, Battlefield Heroes, will be released for PC source summer.
More broadly, E. With Battlefield Heroes, E. Florin said the licensing battlefield around the soccer game prevent E. By contrast, E. The game industry is booming worldwide, largely on the strength of two trends: a games expansion of the gaming online beyond the traditional young male audience online the rising popularity of online play.
Electronic Arts, once the industry leviathan, has not taken full advantage of those shifts. Meanwhile, one of E. Looking only will Heroes be distributed looking, but also it is meant to provide a simpler, more accessible entertainment experience than the relatively complex earlier Battlefield games.
Battlefield said Friday in a telephone interview from Geneva. Strategically, Mr. Florin said the game was a step toward figuring out how to generate multiple revenue streams from a single online property, a maneuver Hollywood has mastered.
Now with higher broadband penetration, we can use the technology to reach a broader audience. Not to mention the http://fun-games.space/steam-games/steam-games-free-torrent-1.php that popular games distributed online can be more profitable than games sold at retail, a prime driver of the Activision-Vivendi deal. So the U. Florin declined to name names but did say that GTA games bent Battlefield Heroes games a success, E.
Traditional versions of Madden are extremely complicated, but a simplified downloadable version would be expected to appeal to millions of more casual players.
Number will not pass!
It is a pity, that now I can not express - I am late for a meeting. I will return - I will necessarily express the opinion.
This theme is simply matchless :), it is pleasant to me)))